By now everyone has pretty much come to grips with the fact that we can no longer get accurate keyword data from organic search. Wait, what’s that you say? Bing offers this data? Well soon they too will switch to secure search and that data will be gone. Not to mention that Bing currently makes up anywhere from 1% to 15% of organic traffic for all clients I’ve had analytics access to over the past year. For those of you new to the game, that means that its hardly worth any effort or attention.
Alternatives Sources of Organic Keyword Data
We still have Google Webmaster Tools search query data though! Except that is wildly off the mark when compared historically with analytics data. This is a widely debated issue. Some people feel that the data is good, but it just needs dome additional manipulation to make it usefule. But I still love it for bigger picture keyword data, taken with a grain of salt. I love the Top Pages tab and then investigate all the terms for a given page that Google shows you and use that for content marketing efforts and blog post fodder.
Tools like Blueprint Search Analytics, from RKG, will basically extrapolate all of the Google Webmaster Tools Data and slice and dice it, combine it with some math, and is said to deliver sound data on keyword data. Even predictive data can be sourced from this they claim. I’ve take the demo and it does look sweet! After all, its the brainchild of the Queen of Google Webmaster Tools. But alas, its way too expensive for something that just downloads GWT data and plays with it. It does offer analytics integrations, which helps. But its just out of range price wise for the majority of businesses.
Google Analytics Fail
So today, I got this cool email from the Google Analytics Team that basically encouraged me to check out last month’s data for one of the sites in my account. It had a link to a dashboard and pulled some data into the email for me, as a teaser. But then as I scrolled down the email, basking in the glory of this targeted and thoughtful email, I say their message about using keyword data to help inform better advertising decisions. KEYWORD DATA! YOU WANNA TALK ABOUT KEYWORD DATA?!?!
Check out this screen grab of a section of said email….
As you can tell, I was NOT amused by this. Thanks for the “tip” Google. <sarcasm> I’ll be sure to login to analytics right away to check my “keywords” so that I can gather the insights necessary to more effectively promote my business online. </sarcasm>
Comment and share your stories and experiences. I’m especially interested in hearing any tips and tricks you might have for recovering keyword data and your thoughts on GWT data accuracy.