Last May, Google released Panda, which is an algorithm used to prevent sites with poor-quality or thin content from ranking highly in search engines, which affected many sites. With the release of the update, many sites have been hit again, noticing that their organic search traffic has dropped significantly.
If you’ve noticed a change in your site, here are a few effective SEO tips that can help your site recover from Panda:
Before Panda’s release, many sites were able to rank high in search engines by publishing short-form content that targeted and repeated keywords and phrases. However, since Panda’s release, Google refers to that content as ‘thin,’ and as such, your content will not be anywhere near the top search rankings. There are different sites you can visit to check how Google views your site’s content, and if it is in fact deemed thin or low quality, revise those articles or get rid of them altogether. Low-quality pages, through Panda’s unique algorithm, can drag down the rankings of your entire site.
What makes quality content? Luckily, Google has specific criteria they judge content by, starting with what they refer to as ‘meaty’ content or long-form content. Since Panda, articles that have anywhere between 500 and 1500 words rank better because the longer the article, the more likely it is you have covered all aspects and arguments of a topic, leading it to be a quality article.
As always, to improve your search engine results, your article also needs to focus on long-tail keywords. Once you have a potential long-tail keyword, Google has a keyword tool that allows you to see the search engine volume behind it. Using long-tail keywords is a wise long-term strategy because people typically search in a more pervasive manner.
Whenever possible, look to include any credentials you or your staff has to prove your expertise as an authority. Especially in terms of articles dealing with medical or financial aspects, an authoritative voice is critical when determining the quality of piece content.
Having an authoritative voice does not mean speaking in esoteric terms only and avoiding personal pronouns; rather, it means proving your knowledge behind the written content. It should follow grammatical rules, and explore the topic in depth.
Internal and External Links
Like your authorship, your quality of authoritative internal and external links is highly important to where you land in search engines. For external links, link to well known sites that have proven time and again to be trusted and authorial. Also, do not abuse internal linking. While linking back to your site is positive, balance it out with quality external links.
With social media’s technology takeover, there is a link between social media shares and high search engine rankings. Outfit your site with social media share buttons and counters, and market your site by promoting it across a wide variety of social channels.
If Panda has negatively affected your site, it can take a while to recover entirely. However, fixing any of these issues will, in the long run, optimize the life of your site.
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