The SEO industry is a dynamic field. Since its introduction in the early 2000s, the SEO industry has changed dramatically. With the world depending upon technology more and more, SEO is constantly developing in order to cater to the expanding industry. This year alone, Google has released updates for nearly every SEO algorithm. As such, there are new trends that can be expected in 2015.
Here is the top seven trends presumed to dominate the SEO force next year:
- Technical Elements
In recent years, SEO and content marketing were often interchangeable, as the two concepts overlap. However, throughout 2015, SEO will focus more on the technical components of marketing while content marketing will be the primary driver of search engine rankings.
In order to keep search engine visibility, businesses will need to focus on both SEO (keyword, organic link building, meta tags, etc.) and the distribution of high quality content.
- Mobile SEO
Throughout 2014, Google has emphasized optimizing websites for mobile phones and tablets. As both tablets and smart phones are dominating the technology population, it is crucial your website is designed to function as a mobile site. Simply because your website has SEO implemented correctly on a desktop does not mean it is formatted properly for a mobile version. In fact, Google is penalizing websites that are not mobile friendly.
- Brand Citations
Because of the misuse of link building, Google is emphasizing the use of brand citations. Mentioning a brand without a link will be just as popular—if not more popular—than inserting a link into your content, because it is more difficult to manipulate brand citations into negative SEO.
- Twitter and Facebook
In August, Google announced they had ended their Authorship program, for it was not as useful to users as Google had anticipated. As such, Google appears to be placing more importance on Twitter and Facebook marketing. These social signals have been speculated to play a role in search engine rankings, and as SEO has progressed throughout 2014, there is a high probability that these social signals will be a significant factor in rankings.
- Becoming Relational
The most successful businesses appear to be the ones that are able to humanize their brand to their target market. While SEO used to reflect technical strategies, a vital component in 2015 will most likely focus on creating engaging, relational content.
- Threat of Negative SEO
Negative SEO, which comes from spammy links from one website directed to a competitors’ website for the purpose of hurting their search rankings, will be a serious problem. The only way for websites who have been targeted to distance themselves from the links is to disavow the links. However, it can up to nine months for the site to recover, which can be disastrous for large websites.
This upcoming year of 2015 is bound to bring quite a few changes to the SEO industry. These predictions will hopefully prepare you and your site for new strategies.
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