Organically grown foods are almost always accepted as healthier and better items to add to your shopping cart. Without pesticides and other chemical processes, naturally harvested fruits and vegetables don’t possess the junk that often lurks in other produce. When it comes to creating a successful guest blogging campaign, growing organic guest posts is also a healthier and more effective strategy in the long term.
If your online marketing campaign can benefit from naturally produced guest blogs, then here are some helpful tips to healthy posts.
The Basics of Blogging Still Apply
Matt Cutts, the head of Google’s webspam team, says that rather than attempting to “make your links appear natural” it is important to ensure “that your links are natural.”
In creating a nutritious guest blogging strategy, some of the best advice is to treat your guest posts just like normal blog writing. All the basic rules of normal blogging still apply to guest blogging.
The good content argument is a common rule of blogging and is perhaps more imperative in guest posts. If you want your guest posts to generate authority and not be discarded as potential spam, then spending the extra time to research and write quality articles proves key.
The extra effort will pay off as a positive investment. A well written piece will advertise for itself because something worth reading will garner its own word-of mouth publicity as well as shares on social media sites. A good post can also quickly gain backlinks since it is a good reference source.
Additionally, producing good content will quickly establish a positive reputation for yourself as a writer. This gives you a leg up the next time you pitch a guest post. And with enhanced credibility, you may even be welcomed as a regular guest blogger for individual sites.
Also just like normal blogging, the creation of “link bait” in guest posts will go a long ways in attracting attention and capturing an audience. Aiming to be intentionally provocative can excite and interest potential readers. Simply developing an arresting title can go a long ways in determining the success of a post. There are several ways to shoot for this:
• Choose a controversial topic
• Write a report on a breaking news story
• Include a number in the title such as “7 Easy Ways to Create Attractive Links”
• Include an interview with an industry expert
Organize Your Seeds
Just like a farmer planting rows of crops, it is also important to keep track of what links go where and other information necessary for creating guest posts. Spreadsheets are fantastic ways to manage several simultaneous guest blogging opportunities.
If you are staging an entire online marketing campaign through guest blogging, then it is especially important to stay on top of details in order to reduce your footprint. The common use of specific personas to write for different niches can be highly effective, but must be managed in an organized fashion to eliminate confusion that might detract from your posts’ authenticity.
With these keys in mind and a bit of hard work, a healthy crop of naturally grown guest posts can be yours to harvest.
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